The Art of Shaving

FWD – The Art of Shaving approached Fleetwood in 2010 with a concept for a high-end retail environment featuring dark hardwoods, leather accents and detailed architectural millwork. Since the initial store concept, Fleetwood has continuously value engineered the program, providing alternative material and construction solutions that are repeatable and scalable, reducing store cost by up to 70% while still maintaining the brand's rich aesthetic.