Keen
Project Details
FWD – Keen reached out to Fleetwood in 2011 for a highly design-intensive project to develop fixtures for their POP program, utilizing a range of unusual reclaimed items, including paint cans, tires, gym rings and more. After refining the design through initial prototypes, Fleetwood’s robust supply chain identified a certified supplier partner in Indonesia who could provide value-based production for large quantity orders while still maintaining the unique reclaimed, hand-crafted feel of the brand.